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custom logo / identity design

(budget-friendly custom design packages are available)

Over the last 15 years, I have developed a design process & strategy which is super simple but extremely thorough. (BONUS! Whether you are new in business or looking at a brand redesign, it may help you clarify what the goals of your small business are.) It also helps me to understand your small business so that I can create the perfect brand design to attract the right customers. While I love working with artists, crafters, and boutique businesses that are just getting started, I am also great at refreshing an existing logo that your cousin's friend's brother did for much of nothing - don't worry, I won't judge!

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Because I LOVE working with small boutique businesses, I understand funds can be a huge factor in your decision, so I offer quality designs without the typical premium studio prices. I have put together a few of the most popular packages, but PLEASE don't let that stop you from reaching out! Together, we may be able to build a design package that fits comfortably within your budget.

Start-up Package

This package is perfect for emerging entrepreneurs who want to confidently launch their small business with a visual brand identity that their target audience will love.

After completing research and establishing a direction for your design, I will present 4 initial concepts for you to view. Each concept will be applied to mock products to test how it would work in the “real world.” From there, your favorite concept will be selected and refined as needed until you are completely happy with it. Each package includes a final bundle of files suitable for every application, from print to web to promotional items and more.

  • Primary Logo

  • Secondary (Icon) Logo

  • Brand Guide with Color Palette & Typography

  • Typography (Font) Files

Investment: $395

The typical timeline for this package is 1-2 weeks.

Image by Rebecca
Image by Rebecca

Emerging Package

This package is perfect for small businesses who may be established but are looking to rebrand or refresh their visual brand identity.

After completing research and establishing a direction for your design, I will present 4 initial concepts for you to view. Each concept will be applied to mock products to test how it would work in the “real world.” From there, your favorite concept will be selected and refined as needed until you are completely happy with it. Each package includes a final bundle of files suitable for every application, from print to web to promotional items and more.

  • Primary Logo

  • Secondary (Icon) Logo

  • Brand Guide with Color Palette + Typography

  • Typography (Font) Files

  • 2 Printed Marketing Designs (ex. business card, hang tag, etc)

Investment: $595

The typical timeline for this package is 1-2 weeks.

The Logo Design Process

1. Brand Clarity Workbook

This workbook is designed to help me gather everything I’ll need to design your logo, all in bite-sized prompts designed to keep your project on track and easy for us to organize.

2. Logo / Identity Production

I will take all of the research from the workbook above and begin the design of 4 initial concepts. Each concept will be applied to mock products so you see how it would work in the "real world".

3. Revisions

You will choose your favorite concept and together we will refine and make revisions until you are completely happy with the final design. 

4. Secondary Icon / Brand Guide / Additional Designs

Once your final primary logo concept has been created, I will create a secondary logo that can be used as an icon on social media and other platforms. I will also put together your final Brand Guide with color palette and typography. If you ordered any additional designs, those will be completed at this time.

5. Files Delivered

Each package includes a final bundle of files suitable for every application, from print to web to promotional items and more. These will be delivered via Dropbox link.