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What is a brand and why does my small business need one?

Your brand is the whole of what people think about your small business. It's your reputation and is influenced by a number of things: your values, products, marketing, customer service, logo, website, and other visual materials. Anything that people encounter when they interact with your business can influence your brand because it adds to their perception. Brand design is using all of the design elements of your business to influence this perception in a positive way.

Image by Rebecca

My job as a brand designer and strategist is to craft the visual elements that will give your small boutique business its own unique style.

This can include your logo, color palette, typography, website, business cards, print materials... anything that contributes to the overall look and feel of your business. 


I also offer local services for brick-and-mortar businesses.
Providing you with an inspiring marketing & brand design partnership that will help to generate leads and support your small business. You can find more info here.


Client Spotlight

7 Leaf Solutions is a small business dedicated to creating innovative natural solutions for their customers' unique wellness concerns using CBD. They believe through ongoing research and individual customization of the plant, hemp can offer a safe and natural option to support a wide range of health and wellness needs.

I partnered with them to rebrand their entire business, including logo, website, marketing material, and packaging. I continue to work with them on their social media design needs.

"Lisa is amazing to work with and makes the brand design process very simple. She took our DIY design and turned it into a professional brand." -Dennis Campbell (7 Leaf Solutions)

Let me ask you a few questions.

Are you an entrepreneur launching a new boutique business, and you need a brand design that customers can't resist?

Has your small business been growing for some time, but you’ve outgrown your existing brand identity and it doesn't feel like a good fit anymore?

Do you feel like your brand design is inconsistent and you are tired of the DIY? 

If you answered yes to any of these questions, you are ready!

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